Concepts, Insights, & Opinions
Welcome! We're passionate about our craft and dedicated to maturing the practice of Spatial Experience Design. By sharing lessons from our journey and opinions on industry trends, we hope to inspire a sensory informed design practice rooted in human behaviors.
Something is Missing in XR… People
We’re constantly exploring the intersection of physical-digital realities and one thing we’ve repeatedly noticed is a lack of consideration for the physical environment when designing XR (“Extended Reality” encompassing VR/AR) experiences.
Machine Learning Meets Art to Reflect a Broader Community
The Style Transfer Gallery, an interactive experience showcasing a live example of machine learning technology in an engaging, participatory way, while also highlighting some of the area’s amazing local artists.
10 Principles of Physical Experience Design
At their core, physical experiences are about elevating spaces into places. Spaces are defined by their edges (think walls or boundaries). Places are defined by the activities and engagements happening within them. This evolution affords tremendous opportunity to transform real-world spaces to create meaningful experiences.
