Concepts, Insights, & Opinions
Welcome! We're passionate about our craft and dedicated to maturing the practice of Spatial Experience Design. By sharing lessons from our journey and opinions on industry trends, we hope to inspire a sensory informed design practice rooted in human behaviors.
The Return-to-Office Farce: Rethinking Tomorrow’s Workplace
Discover how innovative, human-centered design can transform office environments—boosting creativity, collaboration, and well-being—while challenging the uninspired, soul-crushing workplaces created by return-to-office mandates.
Welcome to the Immersive Experience Economy
We analyzed market trends and compiled top line insights to bring you a report on the future of immersive retail experiences. Our findings reveal a critical shift in how successful brands are connecting with their audiences, particularly the youngest generation of consumers—Millennials & Gen Z—who are reshaping what it means to shop in-person.
From Spreadsheets to Spray Paint: The Art of Team Building
Team building is essential for fostering a cohesive and productive work environment. While traditional activities like retreats and workshops have their merits, there's something uniquely powerful about creating a tangible artifact together. One approach that we’ve been fortunate enough to test and refine over the years is team building through the creation of art installations.
Biomaterials: Inspired by Nature, Designed for the Future
We’re always inspired by the potential of nature to create spaces and experiences that are not only beautiful and engaging but also sustainable and meaningful. While biodesign continues to evolve across industries, it’s already revolutionizing how we think about materials and production.
What Is Immersive Experience Design?
Immersive experience design is a multidisciplinary approach to creating spaces that engage individuals on a sensory, emotional, and intellectual level. It involves blending physical and digital elements to craft environments that tell stories, foster connections, and provoke meaningful conversations.
Ethical AI Practices: Collaborating with Visual Artists
In light of the seemingly rampant exploitation of artists by AI companies, a number of partners have been asking about our stance on AI and it’s impact on visual artists. We wanted to share some lessons learned, but first share how we learned those lessons.
Something is Missing in XR… People
We’re constantly exploring the intersection of physical-digital realities and one thing we’ve repeatedly noticed is a lack of consideration for the physical environment when designing XR (“Extended Reality” encompassing VR/AR) experiences.
Machine Learning Meets Art to Reflect a Broader Community
The Style Transfer Gallery, an interactive experience showcasing a live example of machine learning technology in an engaging, participatory way, while also highlighting some of the area’s amazing local artists.
10 Principles of Physical Experience Design
At their core, physical experiences are about elevating spaces into places. Spaces are defined by their edges (think walls or boundaries). Places are defined by the activities and engagements happening within them. This evolution affords tremendous opportunity to transform real-world spaces to create meaningful experiences.
Britelite Interviews IMO’s Ripon DeLeon
Britelite interviewed Rip DeLeon (formerly Capital One’s Physical Experience Design Director) about the value physical design brings to customer experiences.
